Mission/Goals

  • Premier strategic competitive positioning between the private banks network in the country, within Islamic banking framework.
  • Being recognized as an outstanding and value creating bank in customer’s point of view.
  • Becoming a full-fledged bank in the country’s private banks network, holding global standards and criteria to serve all the stakeholders interests.
  • Meeting customer satisfaction and increasing their loyalty through close interaction, timely realization of their monetary and financial needs and accountability through providing service packages and offering comprehensive solutions.
  • Human capital empowerment, promoting their attitudes and behaviors along with creating a motivating organizational environment and respecting all the employees through a learning organization development approach.
  • Creating sustainable competitive advantages, with an aim of market penetration and gaining more customer shares via core competency development in different business lines (retail, corporate, investment and private banking) and optimizing their share in the banks income portfolio.
  • Providing full assurances to shareholders and the market concerning stability and profit making in the Bank
  • Acting as a conglomerated holding company, in order to create added value, diversify products and services, optimize revenues portfolio, risk management and authenticate an appropriate position in monetary and financial markets both in national and international scales.
  • Continuous productivity improvement by focusing on profit marketing increase in terms of quantity, virtual banking core competency development, theory based management on all the business lines, in a bid to increase customer satisfaction.
  • Compliance of financial and performance based criteria with international standards of banking industry.
  • Commitment to simplification, lubrication, easing, accelerating, and optimizing all the procedures of presenting on-time services and products to the customers concurrently with implementing innovative plans in producing new services demanded by customers through international scales.
  • Make efforts to promote brand credibility and value, and the Bank’s social image as a superior identity (brand) within the whole national banking system.
  • Social responsibility toward improving social welfare and promoting production as well as creating stability in economic development as a pioneer and proactive entity.